Thursday, April 23, 2009

Using Facebook to Promote Your Studio - Part 2

Last week I discussed the basics of using Facebook to promote your studio. If you haven't checked that post out, you may want to make sure you've read it before you continue with this one. Today I'm going to show you how to make a Facebook page to promote your studio, but first, let's discuss exactly what this page is and what it's for.

A Facebook page is essentially a "fan page" that any registered user can set up. I'm sure you've seen updates on timelines that say "Mr. So-and-so became a fan of *insert doodad here*" All that means is that someone, somewhere created a fan page, and Mr. So-and-so found it and decided it was cool. The good part about these pages is that you can use them solely for promotion, because you've already found an interested audience (who voluntarily signed up to listen!). Additionally, unlike your personal page, your fan page can be viewed and "liked" by any member of Facebook. It's a great way to reach lots of people you wouldn't otherwise have contact with, because the "liking" often starts off a chain reaction! (If you've never seen a Facebook page, click here and you can see the one I created while writing this tutorial!)

So, if you're ready to create one of these awesome pages, log in to your Facebook account and follow along!

1. Click this link. (It will help to right click and open it in a new tab/window) You should see this:

2. Under category, choose "Brand, Product, or Organization" and then "Online Store"

3. Enter the name of your studio in this box:

4. Check the box that asks for authorization, and then type your full name in the signature box. ("Full name" means the exact name your Facebook account is under.)

5. Hit "Create Page". You should now see this:

6. Add information to your page like your avatar, product pictures, sales information, and website address. Once you start adding things, you will see this notice show up at the top of the page:

Be sure you click the "Publish this page" link so it's viewable to the world!

7. You've now created your Facebook page! Be sure (once you're done editing everything) that you invite all your friends to your page. To do this, hit the "Suggest to Friends" link under the main picture and follow along.(Remember to add yourself as a fan, too!)

*As always, please let me know if you have any questions, comments, or suggestions for future topics here! And please leave a link to your new page in the comments so I can become a fan!*


michele April 23, 2009 at 2:49 PM  

wow thanks for all the great info. I'll have to try this.

The Holistic Diva April 28, 2009 at 9:58 PM  

Hi Jenn,

Some people in the forums of Artfire have been wondering how to setup a Facebook page, and I attempted to instruct them. Then, I found this post and immediately put a link on Artfire to it. This makes it so much easier for those needing to set one up, than trying to explain it in with just words. Bravo. Another great tutorial.

You could always cover in future posts how to add rapid cart and blog posts, etc. to their page after setting one up. Facebook doesn't exactly make it easy to find all the apps to do so.

Ninja Jenn™ April 29, 2009 at 5:18 AM  

great idea! I will definitely add that to the list of upcoming posts! thank you!


Ali P May 7, 2009 at 2:06 PM  

HI Jenn,
Thanks for this post, helpful as always ;). I've had a personal Facebook profile for a good while now, and just recently set up a Fan page for 'All About the Beads'. I think it's all set up properly, but have one question that I haven't been able to get an answer to as yet. When I'm on my personal profile, I can't see how I get to my 'All About the Beads' page, there is no obvious link in any of the settings / profile menus. The only way I have been able to get to my page is by searching for it, and it comes up as I start typing, as if it was one of my 'friends'.
I'm sure I must be missing something here, can you enlighten me??
Here's my link, btw
Thanks in advance!
Ali x

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